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The Weather Channel Unveils Biggest Climate Change Stories Of The Year

ATLANTA - Dec. 14, 2006 - It was a year that just might have changed the national conversation on climate change. In 2006, Americans faced record high gas prices, communities and businesses explored the economic benefits of sustainability and media across the country brought global warming to the fore of pop culture. On Sunday, December 17, The Weather Channel counts down the ten biggest climate change stories of the year on The Climate Code with Dr. Heidi Cullen from 5:00 5:30 p.m. ET.

Dr. Cullen, a climatologist formerly with the National Center for Atmospheric Research, will investigate how changes in earths climate affected weather, technology, government, the media, and even the economy. But what will be the top story of the year?

Stories in the running include:

§ States and cities, no longer waiting for federal action, launching their own climate initiatives.

§ The emergence of green evangelicals, influential business and cultural leaders bringing attention to climate issues.

§ Global warming becomes the hot topic, showing up in network specials, on magazine covers, and in headlines across the country.

§ As gas prices soared in the spring and summer, rising above $3 per gallon for regular, many people had to readjust their budgets and considered the option of buying…

§ Smarter cars, those that use hydrogen, electricity, or a hybrid of alternate fuel and gasoline. Car makers rushed to make their offerings more visible to a newly-interested public.

§ Automakers werent alone in attempting to cash in on public interest, and when WalMart decided to offer more organic goods, it signaled that American business had discovered climate change.

§ At the beginning of the year, global warming was typically relegated to the science column in the back pages, but when James Hansen proclaimed he was asked by NASA to censor his comments on the subject, it bounced right to the front page.

§ When Wall Street starts paying attention, you know you have made it. If venture capitalists are right that climate change is the next dotcom, then the issue has arrived.

§ Now that money is becoming available, technology is right in step with advances in carbon sequestration, solar panels, and wind and hydrogen fuel techniques.

§ Of course, The Weather Channel also has to consider climates effect on the years weather. What role did it play in record heat, raging wildfires, and a year when no hurricanes made landfall in the U.S.?

In addition to weekly interviews with other scientists, policy makers, and opinion leaders, The Climate Code features segments highlighting different aspects of the worlds climate. These features examine what people can do to help the environment; debunk some of the popular myths around the climate; look at how scientific understanding has changed in recent decades; and explore technological advances that can benefit everyone.

The Climate Code also welcomes user-generated content to give people around the country the opportunity to share their efforts in addressing their own local climate issues.

Since 2003, Dr. Cullen has been the lead climatologist for The Weather Channel and a principle contributor to the networks position on global warming. She currently writes and produces Forecast Earth headlines that air throughout the day.

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Background

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in more than 90 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month. It content is generally ranked within the 15 most popular in the U.S. by

Nielsen//Net Ratings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network available in 23 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, mobile phones and personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

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